Why I’m hosting a home party for HER

I haven’t officially hosted a home party in over three years since I had a Thirty-One show for my friend and cohort, Jen.

As a supporter of women and a HUGE fan of direct sales, I frequently shop from my friends who have home-based businesses. I have a LOT of women in my circle of influence who would looooove for me to host a home party for them.

This Friday, I am–for my friend Shannan, of Origami Owl Custom Jewelry (click the link to visit her website).

It falls during Spring Break so I’m making it a “bring your kids and come eat, drink, hang out, make some origami crafts, meet new women, have fun aaannnddd look at Origami Owl jewelry” kind of event.

crafty spring origami owl party fantabulouswomen

Origami, color, jewelry and more!

Their Spring line is utterly amazing. 

fantabulouswomen.com hosting a home party origami owl

Origami Owl Sprig 2014

Some of my friends are coming to “get their craft on,” some are coming just to hang out and some are coming for the Origami Owl jewelry bar.

So WHY am I hosting?

There is only one REAL reason I am hosting FOR Shannan IN March….

I want the hostess special.

FanTABulouswomen.com why I am hosting for HER origami owl party

I need this.

Isn’t it to die for??

It’s turquoise, my signature color. It’s fabulous and it has to be mine.

Shannan knew I’d love it so she brought it along when we had coffee together a few months ago. I immediately said, “Oh, I’m hosting a jewelry bar, then. I must have it.”

I’m just like every other woman you meet–I have one question on my mind: “What’s in it for me?”

I’m glad Shannan will meet some new friends and customers. I’m glad my ladies will have the opportunity to purchase Origami Owl jewelry to help them tell their story. But ultimately I’m hosting because I want that bracelet.

Never forget that, ladies–when it comes to hosting an event or selling a product or service, every woman is wondering, “What’s in it for me?”

Give a woman enough of an incentive and you can get her to do almost anything.

By the way…to entice ladies to attend, I’m remembering the “What is it for me?” concept and offering them snacks (see below), drinks, origami tutorials and prizes along with the chance to experience an Origami Owl jewelry bar.

direct sales fantabulouswomen.com whats in it for me

 

I know my friends are only coming for what’s in it for THEM, too.

STAY TUNED for more direct sales tips in a post soon called “Finding enthusiastic hostesses.”

Do YOU host home parties?

Why or why not? Comment here or hop on over to the Facebook page to keep the conversation going.

 

Tips for New Direct Sales Reps

I have loved the direct sales industry since attending Tupperware and Mary Kay home parties with my mom back in the 1980s.

I loved eating the snacks, seeing the products, hearing the consultant’s presentation, playing the games and helping my mom fill out her order form.

fantabulous women direct sales tips

I have always been involved in at least one direct sales company for about ten years now and have hosted countless home parties for my friends and family.

I’m something of a direct sales addict. 

In fact, just this month, I became a Senior Consultant with Mary Kay when I added my very first active team member!

In advising her, I got to thinking about what I’ve learned over the years and I thought I’d share it here in case it can help someone who’s just getting started, or maybe give you a new idea if you’re an old pro.

Tab’s Ten Tips for New Direct Sales Consultants

1. Determine your target customer.

Who is she? What is her age group? What phase of life is she in? What are her hobbies and interests? Where does she hang out? What does she value? What are her spending habits?

While you can’t sell to your target customer exclusively, knowing who she is will help you narrow your focus and became an expert at finding her and servicing her needs.

2. Use your catalogs.

Keep one catalog for yourself to make notes on product information and questions people ask.

Give out catalogs freely. Treat them like business cards! You can even provide people with sticky notes so they can mark the items they want to buy. Tell them “If there are more than five, you should host a party!”

Ask a few friends and family members to mark their favorite items to give you an idea of what will be popular so you can educate yourself on those first.

Ask a friend who is also in direct sales if she would give out your catalogs when she delivers orders to her customers–and do the same for her. That’s great cross-promotion!

3. Have a launch party.

Make yourself the hostess so you can reap the hostess rewards to build your collection of samples or inventory.

Invite people personally, whether over the phone or in person. Emails, Facebook event requests and e-vites don’t mean as much as hearing your voice does.

Offer incentives to them when they bring a friend.

Keep the food and drinks simple so the focus stays on the products you’re selling. And eat first so they don’t think about the food during the entire presentation!

Have door prizes and multiple ways to earn entries. People love winning prizes, even if they just cost you $1.

4. Always tell your story about WHY you chose the company you are with and what your goals are.

People will connect to your story and want to help you accomplish your goals. It could also help you attract a new team member!

5. Showcase YOUR favorite products.

People will love what you love! Plus you’ll know all about them and can answer questions people have about them.

6. Remember that YOU are your best advertisement!

Wear your company logo shirts and your name tag.

Use or wear your products as much as possible or carry a bag with clear pockets so you can insert pictures of your products. Be prepared to give your “elevator pitch” when people inquire! (P.S. If you need help with your “elevator pitch,” contact me for a consultation!)

Give your products as gifts.

Hand out samples as much as possible.

7. Find “power partners” with compatible businesses (or people who work with or for your target customer).

These are people who will refer new customers to you and vice versa. This is how you build your customer base beyond your warm market.

8. Embrace the power of social media…but establish boundaries.

Social media is important for communicating with people, offering promotions and keeping your business “top of mind” for your customers…but don’t let it take over your life. Set time limits and eliminate lengthy back-and-forth exchanges with a phone call.

9. Keep it FUN!

Don’t get so caught up in SELLING that for lose your sense of fun in the process. Remember, people are drawn to YOU first, THEN to your products.

10. Lastly, be tenacious and keep at it.

Direct sales consultants are notorious for giving up within the first year, just about the time that business would have really picked up if they had just stuck to it. It takes time for people to be sold on what you do and for you to build your business.

Outlast the competition! Remember why you got started in the first place and never lose your passion.

There is plenty of business for you out there–you just have to go get it!

Do you have questions about direct sales success? Fire away and I will do my best to answer!

Tips for Vendor Events and FREE Checklist

Tabitha Tips for Maximizing Vendor Events. Elevate Your Image. Expand Your Influence.

I love direct sales, I love shopping, I love discovering new women-owned businesses and I loooove vendor events!

I’ve attended plenty and have participated in too many to keep count. Here are some of my hard-won lessons about making the most of participating in vendor events.

1. Stand at your booth or table. This makes your table more approachable and encourages interaction with your customers. You want them to feel comfortable perusing your goodies and asking questions. If you feel awkward, straighten or rearrange items.

Fantabulous Women vendor event tips stand up made in lowell

Image from “Made in Lowell”

2. Make sure your display is interactive, and have plenty of samples. If you sell something wearable, let women try it on.

fantabulouswomen.com vendor tips

fantabulouswomen vendor event tips let them try it on

At my vendor event, October 2006.

3. Offer a giveaway or raffle prize to collect your prospects’ name, phone number and e-mail so they don’t just walk off with your catalog and disappear into oblivion.

fantabulouswomen.com vendors tips raffle prize

4. Make the most of your space. Put products at various heights to add interest, prominently display your company name or logo, have catalogs available and keep it attractive and color-coordinated.

fantabulouswomen.com vendor tips attractive displays

Photo from Team Guazzo

fantabulouswomen vendor tips various heights

Photo by Alex Holloway

5. HAVE FUN! When you are excited about the event and what you’re promoting, your customers will be, too!

Download my vendor checklist!

Download my Vendor Checklist!

What questions do you have about maximizing your participation in a vendor event? I’ll be happy to answer them!

Copyright Tabitha Dumas, online and in-persona image consultant Gilbert Chandler, Arizona. All right reserved.