Come see my new website!

Hello, FanTABulous Women!!

Just wanted to let you know that my website has been updated and redesigned and I have a lot of blog posts over there that you might like.

Go check it out!

My opt-in offer is terrific, I hope you’ll sign up! Receiving my email newsletter is definitely the best way to stay in touch and find out about special offers and events.

Make sure to check out the blog!

You can get my Cupcake Creed as a FREE printable!
Cupcake Creed FREE download from
Also, if you haven’t joined us on the Facebook page, we’d love to have you!

Announcement! And work with me!

Have you wanted to work with me but weren’t sure how to get started? Maybe you weren’t even sure what I could do to help you!

Well, this summer I’ve been working very hard to put everything I offer into one cohesive framework so I can serve YOU better.

I am now Tabitha Dumas–Image & Influence Strategist!

fantabulous women your signature color experience

FanTABulous Women will still be a place to talk about image and style but my main hub will be at

I hope we can stay connected online, too!

I am on Twitter


Facebook and

Instagram, too.

Follow me and I’ll follow you!

And now….here’s what I’m doing now!

Do you want to Elevate Your Image or Expand Your Influence to achieve greater success?

Are you a female entrepreneur, business owner or professional? Do you feel stuck in your marketing efforts? Are you lacking confidence in how you look? Do you want to do more networking? Do you want to establish yourself more as an expert but aren’t sure how?

You may need…

:: a Signature Color or Signature Style

:: a personal mission statement to guide your goals and priorities

:: an editorial calendar for your blog and social media platforms

:: a branding makeover (colors, messages, core message, etc.)

:: a MakeUpdate and color analysis strategy session makeupdate

Get a MakeUpdate!


:: a cohesive, consistent and creative marketing plan

:: guidance on which social media platforms you should use

:: a website re-write

:: creative ideas for how to “put yourself out there”

Or you may need help figuring out WHAT you need! 

Let’s get you noticed and make your unforgettable!

I want to be YOUR personal Image and Influence Strategist and it all starts with a Strategy Session.

strategy session in my home studio image and influence consultant

Come to my home studio for your strategy session!


Please visit the Work With Me page on to read all the details and use the form to schedule your strategy session. You can also access the form here.

Make sure to subscribe to my newsletter below for EXCLUSIVE discount codes and upgrades, too!

Why I’m hosting a home party for HER

I haven’t officially hosted a home party in over three years since I had a Thirty-One show for my friend and cohort, Jen.

As a supporter of women and a HUGE fan of direct sales, I frequently shop from my friends who have home-based businesses. I have a LOT of women in my circle of influence who would looooove for me to host a home party for them.

This Friday, I am–for my friend Shannan, of Origami Owl Custom Jewelry (click the link to visit her website).

It falls during Spring Break so I’m making it a “bring your kids and come eat, drink, hang out, make some origami crafts, meet new women, have fun aaannnddd look at Origami Owl jewelry” kind of event.

crafty spring origami owl party fantabulouswomen

Origami, color, jewelry and more!

Their Spring line is utterly amazing. hosting a home party origami owl

Origami Owl Sprig 2014

Some of my friends are coming to “get their craft on,” some are coming just to hang out and some are coming for the Origami Owl jewelry bar.

So WHY am I hosting?

There is only one REAL reason I am hosting FOR Shannan IN March….

I want the hostess special. why I am hosting for HER origami owl party

I need this.

Isn’t it to die for??

It’s turquoise, my signature color. It’s fabulous and it has to be mine.

Shannan knew I’d love it so she brought it along when we had coffee together a few months ago. I immediately said, “Oh, I’m hosting a jewelry bar, then. I must have it.”

I’m just like every other woman you meet–I have one question on my mind: “What’s in it for me?”

I’m glad Shannan will meet some new friends and customers. I’m glad my ladies will have the opportunity to purchase Origami Owl jewelry to help them tell their story. But ultimately I’m hosting because I want that bracelet.

Never forget that, ladies–when it comes to hosting an event or selling a product or service, every woman is wondering, “What’s in it for me?”

Give a woman enough of an incentive and you can get her to do almost anything.

By the way…to entice ladies to attend, I’m remembering the “What is it for me?” concept and offering them snacks (see below), drinks, origami tutorials and prizes along with the chance to experience an Origami Owl jewelry bar.

direct sales whats in it for me


I know my friends are only coming for what’s in it for THEM, too.

STAY TUNED for more direct sales tips in a post soon called “Finding enthusiastic hostesses.”

Do YOU host home parties?

Why or why not? Comment here or hop on over to the Facebook page to keep the conversation going.


Creative Connections event was a blast!

If you’re the “self-employed woman entrepreneur” type, there is someone you need to meet.

Here’s the story. Fellow writer and my dear friend Anne of McAuley Freelance Writing had been talking about someone called “Coach Erin” for a while. I eventually looked her up on Facebook, then Instagram and quickly realized that Erin is “my people.”

When I heard about her upcoming Quarterly Creative Connections event on February 20th, I knew I HAD to go.


From Erin’s website


The description (from says it is “about making connections and getting inspired.  Each event focuses on you getting to know the other women in attendance on a personal and professional level, connecting with those you can create collaborative marketing and joint ventures with, sharing referrals and inspiring you to create more momentum in your business.”

It was that and so much more! Erin’s activities and exercises were fun, thought-provoking and effective and she even offered a small dose of “coaching” along the way! I learned new things about myself, got to know the women in the room in  a new and unique way and truly enjoyed my time there. It was refreshing and inspiring!

One of the activities involved creating a “billboard” for what we do in our business–this is Anne and me sporting ours!

creative connections February event ecoacherin

Rather than giving a commercial, we had to silently move around the room and let the other ladies read our billboards–it was a hoot! (I told you it was fun and unique!)

I can’t say enough good things about Erin and this event and I am already looking forward to the next one! 

Find out more about the event here. The next one is Thursday, May 22 and I’ve love to see you there!

Erin is adorable, delightful and knows her stuff! I am so glad she is a part of my world. I hope you’ll find her on her website, on Facebook or on Pinterest and PLEASE tell her that Tabitha sent you!

P.S. I have a phone call schedule with Erin tomorrow and hopefully a forth-coming coaching session–I’ll keep you posted!

Purse Giveaway!

It’s giveaway time!

fantabulous women purse giveaway

Win a festive Valentine’s Day purse!

I am not a blogger who is looking for a huge amount of traffic or trying to amass readers from all over the globe, so I don’t often participate in “sign up for this, ‘like’ this and follow this and win a prize!” types of giveaways BUT…

One of my goals this year is to get more eyes on what I write and I know you–you’ll do just about anything for a PRIZE.

Win a cute XOXO or Hearts purse! 

XOXO purse:

fantabulous women purse giveaway

XOXO purse

This one has a zippered compartment inside.

fantabulous women purse giveaway

XOXO inside

Hearts purse:

fantabulous women purse giveaway

Hearts purse

This one has a zippered compartment inside and two pockets for organization.

fantabulous women purse giveaway

Hearts inside



Sign up BELOW to get my monthly email newsletter (chock full of tips, event info and usually ANOTHER giveaway) then hop on over to my FanTABulous Women Facebook page, ‘like’ the page if you don’t already and tell me which purse* you prefer: XOXO or hearts.


fantabulous women purse giveaway



Your post on my page tells me you signed up and I WILL double-check! :)

I’ll randomly select a name at 9:00pm Arizona time on January 31st. Then I’ll contact you for your mailing address and your cute little purse will be on its way!

*Disclaimers: These purses were purchased secondhand and are very gently used. That’s good recycling! If you win, you may choose a $5 Target gift card instead of the purse if you prefer. 

Feel free to Tweet this, forward to a friend or share on Facebook–if you don’t mind the competition! I’d very much appreciate the shout-out!

Subscribe to the FanTABulous Women monthly newsletter

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Ten Image Tips for Professionals

Most of us aren’t required to look 100% professional 24/7.

It is inevitable that you will run into a colleague at the grocery store when you are still in your workout clothes or at the home improvement store when you are in your yard work clothes. I don’t know anyone who lives their entire life in a suit.

However, for those times when you want to look like the most professional version of yourself, here are some image tips. The main goals are to represent yourself well, to look like you’ve got it together and to not distract anyone with how you look.

professional image tips tabitha dumas

Ladies & Gentlemen

1. Have a mint and save the gum for weekends. Chewing gum just looks silly in a professional environment, plus you may be like me and be tempted to blow bubbles, making you look like an eight-year-old.

2. Put your sunglasses away. You can’t imagine how many times I see people sitting in a meeting with their sunglasses perched on their head. Ladies, sunglasses are NOT a headband.

3. Clean up your shoes. Nothing looks more careless than dirty shoes. If you live somewhere dusty, keep wet wipes handy to clean up before entering a meeting.

4. Keep your nails trimmed and clean. Ladies, nude and light colors look best for your fingers (and use your discretion when it comes to your toes–you can probably get away with bold colors if you prefer).

5. Mind your body language. Maintain proper posture and when someone is speaking, make eye contact, nod and smile as appropriate.


professional woman fantabulous image tips for professionals

6. Don’t overdo the cleavage or the exposed leg. Don’t let your skin be a distraction or affect your credibility. In fact, I recommend against spaghetti straps in the office and even sleeveless tops unless it is very modestly cut. Knee-length skirts or longer are also recommended. Oh, and when you wear a skirt, make sure it is lined or PLEASE wear a slip.

7. Beware of “dress shorts” and even “dress capris,”  meaning fancier shorts and capris that are supposed to be office-worthy (like with pin stripes). Just make sure your overall look says “Professional” and not “about to board a cruise.”

8. Wear some makeup. It is a proven fact that women are considered more confident and competent when they wear simple, flattering makeup. Even out your skin tone with tinted moisturizer or foundation and accentuate your best features with a little mascara, plus a neutral blush and light lip gloss.


professional man fantabulous image tips for professionals

8. Keep your hair groomed. That means your facial hair, ears and nose, too! Consider waxing that uni-brow and PLEASE trim your long eyebrows.

9. Be bold with color! Don’t shy away from colors other than black, navy or gray. Whether a collared shirt or a dress shirt, most men (especially those of you with salt-and-pepper hair) look great in purple, red, a shade of turquoise and even orange. If your job requires you to be more conservative, consider a purple or pink-hued tie instead.

When you look your best, you will be AT your best!

What do YOU think should be added to this list?

Need help with your professional image? Contact me to schedule a “Next Step Assessment” to determine how we can work together to elevate your look to the next level! 

The #1 Secret to How I Built a Business I Love In Two Years

Two years ago, I came home to the east valley of Phoenix when our little family packed up and moved into my parents’ neighborhood in Chandler, Arizona.

When we relocated, our mortgage payment increased along with our our living expenses. Our sons were ages two and five and quite independent.

My husband affirmed what I had been thinking: It was time for me to find a job.

I had been “working” from home since my first son was six months old, but mostly dabbling in various direct sales companies and even running an Etsy shop for a couple of years.

It was time to get real.

But…I didn’t want to get a “real job” in an office or in a retail store. Having one son still at home during the day, I determined in my heart to become a work-at-home mom. I wanted to create a small business all my own and work from home so I could earn money to help our family while also parenting our sons, managing our home and volunteering within the community…and enjoy every aspect of it.

So I set out to build a business for myself. Boy, oh boy, has it been a journey! 

I am being absolutely vulnerable and authentic when I tell you that only in the last two months or so have I moved past being a “hobbyist” to actually turning a profit.

But I did it all in two years and with virtually zero capital (along with a very supportive and understanding husband by my side and a LOT of help from my parents, friends, extended family and cohorts).

In a way, I wish I had started sooner or could have sped up the process…but looking back, each obstacle, phase and success was another perfectly timed and vitally important step of my journey. I can honestly say that I have no regrets. 

Whether you think building a profitable home-based small business from scratch in two years is impressive or pathetic, if you’re still reading, I bet you’re wondering how I did it.

What’s the secret, you ask? I can summarize it in one word: networking.


Anyone who works as their own boss or works on commission knows about the power of networking.

There is a lot of power in the use of marketing and sales strategies, social media, honing your skills, personal development and the myriad of other areas of growth for a young small business—but networking is the one that fuels and propels them all.

See these business cards? They are just a small sampling of the cards I amassed over the last two years.

fantabulous women networking

I didn’t, however, merely go from meeting to meeting collecting cards! These cards represent hundreds of connections, contacts and resources shared. Many of these cards belong to people that I now call “friend!”

In my opinion, networking is a key component of any small business’s success. It took me two years to build my network to the point that it buoyed a profitable small business.


Yes, I’ll be writing more about this topic in the weeks to come and revealing the actual secrets to effective networking. I have a lot to say on this topic! Stay tuned!

What about you? Are you a master networker, a newbie or something in between? What do you want to know?


Tips for New Direct Sales Reps

I have loved the direct sales industry since attending Tupperware and Mary Kay home parties with my mom back in the 1980s.

I loved eating the snacks, seeing the products, hearing the consultant’s presentation, playing the games and helping my mom fill out her order form.

fantabulous women direct sales tips

I have always been involved in at least one direct sales company for about ten years now and have hosted countless home parties for my friends and family.

I’m something of a direct sales addict. 

In fact, just this month, I became a Senior Consultant with Mary Kay when I added my very first active team member!

In advising her, I got to thinking about what I’ve learned over the years and I thought I’d share it here in case it can help someone who’s just getting started, or maybe give you a new idea if you’re an old pro.

Tab’s Ten Tips for New Direct Sales Consultants

1. Determine your target customer.

Who is she? What is her age group? What phase of life is she in? What are her hobbies and interests? Where does she hang out? What does she value? What are her spending habits?

While you can’t sell to your target customer exclusively, knowing who she is will help you narrow your focus and became an expert at finding her and servicing her needs.

2. Use your catalogs.

Keep one catalog for yourself to make notes on product information and questions people ask.

Give out catalogs freely. Treat them like business cards! You can even provide people with sticky notes so they can mark the items they want to buy. Tell them “If there are more than five, you should host a party!”

Ask a few friends and family members to mark their favorite items to give you an idea of what will be popular so you can educate yourself on those first.

Ask a friend who is also in direct sales if she would give out your catalogs when she delivers orders to her customers–and do the same for her. That’s great cross-promotion!

3. Have a launch party.

Make yourself the hostess so you can reap the hostess rewards to build your collection of samples or inventory.

Invite people personally, whether over the phone or in person. Emails, Facebook event requests and e-vites don’t mean as much as hearing your voice does.

Offer incentives to them when they bring a friend.

Keep the food and drinks simple so the focus stays on the products you’re selling. And eat first so they don’t think about the food during the entire presentation!

Have door prizes and multiple ways to earn entries. People love winning prizes, even if they just cost you $1.

4. Always tell your story about WHY you chose the company you are with and what your goals are.

People will connect to your story and want to help you accomplish your goals. It could also help you attract a new team member!

5. Showcase YOUR favorite products.

People will love what you love! Plus you’ll know all about them and can answer questions people have about them.

6. Remember that YOU are your best advertisement!

Wear your company logo shirts and your name tag.

Use or wear your products as much as possible or carry a bag with clear pockets so you can insert pictures of your products. Be prepared to give your “elevator pitch” when people inquire! (P.S. If you need help with your “elevator pitch,” contact me for a consultation!)

Give your products as gifts.

Hand out samples as much as possible.

7. Find “power partners” with compatible businesses (or people who work with or for your target customer).

These are people who will refer new customers to you and vice versa. This is how you build your customer base beyond your warm market.

8. Embrace the power of social media…but establish boundaries.

Social media is important for communicating with people, offering promotions and keeping your business “top of mind” for your customers…but don’t let it take over your life. Set time limits and eliminate lengthy back-and-forth exchanges with a phone call.

9. Keep it FUN!

Don’t get so caught up in SELLING that for lose your sense of fun in the process. Remember, people are drawn to YOU first, THEN to your products.

10. Lastly, be tenacious and keep at it.

Direct sales consultants are notorious for giving up within the first year, just about the time that business would have really picked up if they had just stuck to it. It takes time for people to be sold on what you do and for you to build your business.

Outlast the competition! Remember why you got started in the first place and never lose your passion.

There is plenty of business for you out there–you just have to go get it!

Do you have questions about direct sales success? Fire away and I will do my best to answer!

Tips for Vendor Events and FREE Checklist

Tabitha Tips for Maximizing Vendor Events. Elevate Your Image. Expand Your Influence.

I love direct sales, I love shopping, I love discovering new women-owned businesses and I loooove vendor events!

I’ve attended plenty and have participated in too many to keep count. Here are some of my hard-won lessons about making the most of participating in vendor events.

1. Stand at your booth or table. This makes your table more approachable and encourages interaction with your customers. You want them to feel comfortable perusing your goodies and asking questions. If you feel awkward, straighten or rearrange items.

Fantabulous Women vendor event tips stand up made in lowell

Image from “Made in Lowell”

2. Make sure your display is interactive, and have plenty of samples. If you sell something wearable, let women try it on. vendor tips

fantabulouswomen vendor event tips let them try it on

At my vendor event, October 2006.

3. Offer a giveaway or raffle prize to collect your prospects’ name, phone number and e-mail so they don’t just walk off with your catalog and disappear into oblivion. vendors tips raffle prize

4. Make the most of your space. Put products at various heights to add interest, prominently display your company name or logo, have catalogs available and keep it attractive and color-coordinated. vendor tips attractive displays

Photo from Team Guazzo

fantabulouswomen vendor tips various heights

Photo by Alex Holloway

5. HAVE FUN! When you are excited about the event and what you’re promoting, your customers will be, too!

Download my vendor checklist!

Download my Vendor Checklist!

What questions do you have about maximizing your participation in a vendor event? I’ll be happy to answer them!

In Cahoots With…Jen of Thirty-One Gifts

{If you clicked over from the {F}e-mail Newsletter, welcome! This is the first of what I hope will be many interviews with the women I am in cahoots with. Partnering with like-minded women so we can help each other grow in our networks and our businesses is what FanTABulous women is all about! Enjoy!}

jennifer porter with tabitha dumas in cahoots

The smell of freshly baked granola fills the air of Jennifer Porter’s Buckeye, Arizona home when she finally drops down onto the couch across from me with a sigh. She just put a diaper back on her 11-month-old son and turned on Team Umizoomi for her almost-three-year-old son, but only after switching the laundry over to the dryer, sending a text message to a Craig’s List seller and pouring herself another cup of coffee. Jen is obviously a busy woman but her sigh quickly turns into laughter as she surveys the room.

Amidst the controlled chaos of living with five boys that range in age from one to twelve years old, there are Thirty One products everywhere. “See why I need this stuff??” she says.

Jen can relate to the needs of the woman on the go and can recommend a Thirty One product to anyone who has an organizational challenge. Hauling sports equipment? You need the Large Utility Tote. Trying to corral your laundry supplies? The Square Utility Tote does the job (and can prettify your laundry room, too!). Need something portable to stash diaper and wipes in? The All-In-One Organizer is perfect. She’ll tell you to keep a Littles Carry-all Caddy in the car for the kids’ board books and small toys and that Thermal Totes are a necessity for keeping drinks and snacks cool as you run errands in the car this summer.

As you can tell, Jen is always eager to help.

She is the type that offers to hold your baby for you even though she has a baby herself and is known for being on the look-out for what people need, then filling that need. When she dropped groceries off to a friend recently, the friend asked, “How did you know we needed corn and fruit??” Jen just has an intuition about that sort of thing, and the follow-through to really help.

As she’s rattling off all of the products she loves, telling me about all the cute prints they’re available in and reminding me about the monthly specials, I ask her what her favorite product is. “Just one??” she asks. As she looks around, she says, “Must be the Square Utility Tote because I think I have at least one in every room!” She quickly adds that the Retro Metro Bag is her favorite purse. Why? “It’s casual. It has giant pockets on the outside. And it’s like a Mary Poppins bag, it holds more than you think it will.”

Jen has been with Thirty One for almost a year and a half now and has three active consultants on her team. She loves it that the products help people enhance their everyday life. She tells me that she is impressed with Thirty One’s commitment to their company mission: “To celebrate, encourage and reward women.” She enjoys being rewarded with free products, business supplies and incentives for all of her hard work. Her hostesses are rewarded well, too, and are always impressed with what they earn when they host a party. What do her customers rave about? “They love how BIG everything is when they get it,” she tells me. “The products always exceed their expectations. Plus they love how the personalization turns out!”

Jen’s love of helping busy women stay organized fuels her business.

Her favorite organizing tip? Keep items together (like Chapstick and a brush or business supplies like order forms, a calculator and cash) in the Zipper Pouch or Mini Zipper Pouch so that you can use them where they’re needed, refill them, then toss them into your purse or tote bag as you run out the door. And if you’re stumped on a teacher gift, Jen reminds me that 31 has oodles of lovely gifts for teachers, like the Wristlet Key Fob or Fold-and-Go Organizer with Notepad or perhaps a personalized Zipper Pouch for stashing personal items in her desk. For a baby gift, Jen recommends personalizing the Organizing Utility Tote to be used as a diaper bag.

Part of the reason why Jen enjoys having a Thirty One Gifts business so much is because she likes telling people about the tried-and-true products she loves. In fact, Jen dreams of having a blog someday where she can review and report on the products she loves the most, from nursing bras to cleaning products.

Jen is also quite the inventor and has several amazing ideas but needs helps figuring out what steps to take next. Maybe one of our FanTABulous Women can help her?

Jen Porter is a woman who has a lot on her plate but will always drop what she is doing to help someone else. She loves her family, cherishes her faith, takes good care of her friends and has a successful Thirty One Gifts business. Jen is truly FanTABulous.

P.S. Since I conducted this interview, Jen announced that she and her husband, Levi, are expecting their sixth child (her third).  She is due in early February. Congrats, Jen!

Contact information:
Jennifer Porter
Visit Jen’s Thirty-One website
Request to join her private Thirty-One Facebook group
Call: (623) 806-0562

Want my next interview to be about YOU? Leave a comment or e-mail me to be considered!

Copyright Tabitha Dumas, online and in-persona image consultant Gilbert Chandler, Arizona. All right reserved.