Tips for Vendor Events and FREE Checklist

Tabitha Tips for Maximizing Vendor Events. Elevate Your Image. Expand Your Influence.

I love direct sales, I love shopping, I love discovering new women-owned businesses and I loooove vendor events!

I’ve attended plenty and have participated in too many to keep count. Here are some of my hard-won lessons about making the most of participating in vendor events.

1. Stand at your booth or table. This makes your table more approachable and encourages interaction with your customers. You want them to feel comfortable perusing your goodies and asking questions. If you feel awkward, straighten or rearrange items.

Fantabulous Women vendor event tips stand up made in lowell

Image from “Made in Lowell”

2. Make sure your display is interactive, and have plenty of samples. If you sell something wearable, let women try it on.

fantabulouswomen.com vendor tips

fantabulouswomen vendor event tips let them try it on

At my vendor event, October 2006.

3. Offer a giveaway or raffle prize to collect your prospects’ name, phone number and e-mail so they don’t just walk off with your catalog and disappear into oblivion.

fantabulouswomen.com vendors tips raffle prize

4. Make the most of your space. Put products at various heights to add interest, prominently display your company name or logo, have catalogs available and keep it attractive and color-coordinated.

fantabulouswomen.com vendor tips attractive displays

Photo from Team Guazzo

fantabulouswomen vendor tips various heights

Photo by Alex Holloway

5. HAVE FUN! When you are excited about the event and what you’re promoting, your customers will be, too!

Download my vendor checklist!

Download my Vendor Checklist!

What questions do you have about maximizing your participation in a vendor event? I’ll be happy to answer them!

About Tabitha

I am the one woman show behind FanTABulous Women. God is #1 in my life. I am a wife of twelve years, mother of two sons, purveyor of pretty and agent of encouragement. I am also a writer, dreamer, blogger and go-getter. I am happiest when I'm "putting myself out there" and inspiring others to do the same--in their own unique way. To pick my brain or schedule a consultation, call or text (602) 349-1129 or email letmerephrasethat(at)gmail.com

Comments

  1. Great post and tips! Nothing worse than putting so much time and effort into a trade show or vendor event just to show up and make some easy mistakes to deter customers.
    I wrote a similar blog for trade shows (similar principles as a vendor show – minus the give aways)- hope you find these tips equally as helpful. Thanks!

    http://sarahdeboer.wordpress.com/2012/10/11/five-steps-to-an-effective-trade-show-booth/

    • Your post was excellent, thank you for sharing! I am participating in a trade show/expo soon, and I’m a little nervous! My experience is in more of a direct sales vendor format. Your tips were very helpful!

  2. I enjoyed meeting you last night. I was doing tickets at the door. :) I really like your tips, and would LOVE to read the rest! Thanks! :)

  3. Hello, I would like to receive the rest of the tips. My email address is sabrinashoe31@hotmail.com. Thanks in advance!

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Copyright Tabitha Dumas, online and in-persona image consultant Gilbert Chandler, Arizona. All right reserved.